Logistics/Movers: identity design
Identity design which was part of a website project that I also designed, as Lead Designer at web agency, Ionic Business Systems
A more modern and kinetic-looking logo.
Before designing the new Ireland and UK websites for my employer's client, I worked on their branding. The old logo was a simple collection of text in various typefaces and type styles, constrained within a dark, heavy, rectangular box. It didn't say anything visually about the company.
In re-designing the logo - which was mainly a typographical and colour change - I went with the concepts that are core principles of the company itself:
- and friendliness
The company name is leaning forward in a more energetic, kinetic manner—as opposed the the old treatment which was heavy and rooted looking. It's also looser and freer, with white space able to flow around it.
I used a warm, happy, positive yellow as a compliment to the cool blue. As an added element, there is the strapline which uses a 2nd—handwritten font to further emphasise the friendly human element. I picked out the all-important the word: 'Careful' in the contrasting colour.
The Logo In Action
I also mocked-up some visuals for how the logo might work in practice in more situations than just the website.
Art Director & Designer: John I. White
My Employer: Ionic Web Design