Interphrase: identity design
A blizzard of concepts
It's pretty obvious what the central theme was here isn't it?
Speech & language
But also, one thing turning into another: Black to blue. The speech balloon that you might discern here is also still a little like a quotation mark in the final approved version.
That speech-balloon/quotation mark was a bit contentious because there was a danger of it reading instantly as a 'swoosh'. Alsas, the swoosh device a lá NIKE was becoming all too common at that time.
There was another isue too: the VODAFONE bubble/quote mark which had only been around for a short time.
As you can see, there were a LOT of concepts and variations created for this client.
At the time, I'd been a little resistant to the Neuropol font but looking back years later, some of those look quite nice.
The solid, thick serifs have a touch of the 60s PanAm about them and that was softened with a contrasting serif font.
I'm pretty happy with the final approved logo but I'm a bit sorry that it's not as creative or interesting looking as some of the other concepts. Yes, I think I really do like that Neuropol font now. It inspired me!