Interphrase: identity design

A blizzard of concepts. It's obvious what the central theme was here isn't it? Speech & language. A logo that I designed for a localisation company.

Final Approved Version:

interphrase identity logo designed by john white

Other Concepts:

interphrase alternative identity logo design by john white

interphrase alternative identity logo design by john white

Case Study

Key Concepts

It's pretty obvious what the central theme was here isn't it? Speech & language

But also, one thing turning into another: Black to blue. The speech balloon that you might discern here is also still a little like a quotation mark in the final approved version.

That speech-balloon/quotation mark was a bit contentious because there was a danger of it reading instantly as a 'swoosh'. Alsas, the swoosh device a lá NIKE was becoming all too common at that time.

There was another isue too: the VODAFONE bubble/quote mark which had only been around for a short time.

As you can see, there were a LOT of concepts and variations created for this client.

Typography

At the time, I'd been a little resistant to the Neuropol font but looking back years later, some of those look quite nice.

The solid, thick serifs have a touch of the 60s PanAm about them and that was softened with a contrasting serif font.

Conclusion

I'm pretty happy with the final approved logo but I'm a bit sorry that it's not as creative or interesting looking as some of the other concepts. Yes, I think I really do like that Neuropol font now. It inspired me!

 

Art Director & Designer: J. White
Client: Interphrase

Art Directed/Designed for

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