John I. White

Designer

Interphrase: identity design

A blizzard of concepts

Key Concepts

It's pretty obvious what the central theme was here isn't it?

Speech & language

But also, one thing turning into another: Black to blue. The speech balloon that you might discern here is also still a little like a quotation mark in the final approved version.

That speech-balloon/quotation mark was a bit contentious because there was a danger of it reading instantly as a 'swoosh'. Alsas, the swoosh device a lá NIKE was becoming all too common at that time.

There was another isue too: the VODAFONE bubble/quote mark which had only been around for a short time.

As you can see, there were a LOT of concepts and variations created for this client.

Typography

At the time, I'd been a little resistant to the Neuropol font but looking back years later, some of those look quite nice.

The solid, thick serifs have a touch of the 60s PanAm about them and that was softened with a contrasting serif font.

Conclusion

I'm pretty happy with the final approved logo but I'm a bit sorry that it's not as creative or interesting looking as some of the other concepts. Yes, I think I really do like that Neuropol font now. It inspired me!

Final Approved Version:

interphrase identity logo designed by john white

Other Concepts:

interphrase alternative identity logo design by john white

interphrase alternative identity logo design by john white

Art Director & Designer: J. White
Client: Interphrase

Art Directed/Designed for

client logo 2 client logo 1 client logo 1 client logo 9 client logo 1 client logo 3 client logo 1 client logo 1 client logo 1