John I. White

Designer

Energy-efficiency: identity design

One of my favourite—and quickest designs

(My design work as an employee of 'Ionic Web Design' for their client)

Design Process

I pretty much designed this in my head in a a few seconds then scribbled it out on paper. The initial onscreen artwork probably took all of 15 minutes.

For a company supplying German products to make your house build as energy neutral as possible, the logo pretty has everything that it should:

  • The sun
  • The House
  • The warmth inside the house
  • The German styling

It's also friendly and fun.

Typography

A nice rounded font has been used, somewhat inspired by the Bauhaus.

Conclusion

The website that I designed for this company was a very simple one, and this logo popped into it just right. The client was very happy.

Final Approved Version:

passiv haus logo identity design

passiv haus logo identity design

passiv haus logo identity design

Art Director & Designer: John I. White
My Employer: Ionic Web Design

Art Directed/Designed for

client logo 2 client logo 1 client logo 1 client logo 9 client logo 1 client logo 3 client logo 1 client logo 1 client logo 1