Energy-efficiency: identity design
One of my favourite—and quickest designs, as Lead Designer at Ionic Business Systems
Final Approved Version:
I pretty much designed this in my head in a a few seconds then scribbled it out on paper. The initial onscreen artwork probably took all of 15 minutes.
For a company supplying German products to make your house build as energy neutral as possible, the logo pretty has everything that it should:
- The sun
- The House
- The warmth inside the house
- The German styling
It's also friendly and fun.
A nice rounded font has been used, somewhat inspired by the Bauhaus.
The website that I designed for this company was a very simple one, and this logo popped into it just right. The client was very happy.
Art Director & Designer: John I. White
My Employer: Ionic Web Design