Medical Clinic: identity design

Identity design which was part of website project that I also designed, as Lead Designer at web agency, Ionic Business Systems

large illustration preview image

Case Study

I gave my employer's client a re-brand with a new logo design and colour-scheme. This was the precursor to my design for their new responsive, mobile-friendly website.

Key Concepts

I completely designed the branding giving them a new logo, typography and colour scheme. I bore in mind not only that it should inspire the confidence that the practice deserves by looking good, with the right personality and medical flavour, but also:

  • How it would work within a new website design, and 
  • How it would display on social media pages like Facebook and Twitter

see: responsive web design

Art Director & Designer: John I. White
My Employer: Ionic Web Design

Art Directed/Designed for

client logo 2 client logo 1 client logo 1 client logo 9 client logo 1 client logo 3 client logo 1 client logo 1 client logo 1