Sports/Fitness: identity design

Identity design which was part of a website project that I also designed, as Lead Designer at web agency, Ionic Business Systems

spc identity design

spc logo design

Case Study

Key Concepts

  • Professional
  • Sporty
  • Kinetic
  • Healthy
  • Vigorous

The site had to look sporty but neat and professional - with a medical, clinical feel to it.

I created this logo with some very good initial input from the client, enjoying the illustration aspect of the work. That done, it was an enjoyable task to carry the design style through to my design for their website.

see: website design


Art Director & Designer: John I. White
My Employer: Ionic Web Design

Art Directed/Designed for

client logo 2 client logo 1 client logo 1 client logo 9 client logo 1 client logo 3 client logo 1 client logo 1 client logo 1