John I. White


Sports/Fitness: identity design

Identity design which was part of a website design project

(My design work as an employee of 'Ionic Web Design' for their client)

Key Concepts

  • Professional
  • Sporty
  • Kinetic
  • Healthy
  • Vigorous

I created this logo with some very good initial input from the client, enjoying the illustration aspect of the work. That done, it was an enjoyable task to carry the design style through to my design for their website.

see: website design

The site had to look sporty but neat and professional - with a medical, clinical feel to it.

spc identity design

spc logo design

Art Director & Designer: John I. White
My Employer: Ionic Web Design

Art Directed/Designed for

client logo 2 client logo 1 client logo 1 client logo 9 client logo 1 client logo 3 client logo 1 client logo 1 client logo 1