Environmental Engineering: identity re-design
Identity design which was part of a website project
(My design work as an employee of 'Ionic Web Design' for their client)
I took the logo concept which was already in existence and improved it.
In the bottom image down you can see the version of the logo that they already had. It hadn't been well maintained and the typographic clarity—and legibility—had become somewhat confused.
I based the new version on sturdy engineered-looking forms, with a sturdy engineered-looking and professional typeface to match.
Within the Website
Reversed, and 1-Colour Versions
Old Version, Before my Re-design
Art Director & Designer: John I. White
My Employer: Ionic Web Design