John I. White


Environmental Engineering: identity re-design

Identity design which was part of a website project

(My design work as an employee of 'Ionic Web Design' for their client)

Key Concepts

I took the logo concept which was already in existence and improved it.

In the bottom image down you can see the version of the logo that they already had. It hadn't been well maintained and the typographic clarity—and legibility—had become somewhat confused.

Strong, Engineered

I based the new version on sturdy engineered-looking forms, with a sturdy engineered-looking and professional typeface to match.



large illustration preview image

Within the Website

Reversed, and 1-Colour Versions

Old Version, Before my Re-design

Art Director & Designer: John I. White
My Employer: Ionic Web Design

Art Directed/Designed for

client logo 2 client logo 1 client logo 1 client logo 9 client logo 1 client logo 3 client logo 1 client logo 1 client logo 1