Jameson Whiskey: Extranet Design

Whilst employed at Fluid Rock web agency: A glossily finished global extranet for Pernod Ricard's world-renowned Jameson Whiskey brand.

This was one of my earliest big-brand projects at Fluid Rock. Its purpose was to centrally control, and disseminate marketing and branding collateral.


In round two of the project they really started to nail their branding style guide, so I had to be religiously faithful to tone, mood, shape... down to the tiniest detail. On top of which, it was a very complex presentation of varied content. Being merely functional was never an option on any part of the site: it had to perform well technically and look consistently excellent and on-brand.

All designs, © copyright of their respective owners

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Above: One concept submitted for development#2. It evolved further, and became more minimalist but I still like this one.

Co-Art Director & Designer: John White
Client: Jameson Whiskey
Developer: P.Schweppe
My Employer: Fluid Rock, Web agency

Art Directed/Designed for

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