Young Social Innovators: Website

One of my favourite design projects at web agency, Fluid Rock: Virtually no-holds-barred. A designer's dream. It was all playful, frivolous and sprinkled with lovely hand-painted illustrations.


It was also heavily colour saturated - another joy to my jaded eyes. Kids are much more open to wild colour and clutter, especially girls it seems.

It's funny when I think now that whenever we created sites like this - especially kids' sites - there was more time allowed for design. As if everyone from the boss down was really enjoying the project.

large illustration preview image

Above: first concept
Below: Approved concept

Art Director & Designer: J. White
Client: Young Social Innovators
Developer: P.Schweppe
My Employer: Fluid Rock, web agency

Art Directed/Designed for

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